Karina Birch is co-owner and CEO of natural body care purveyor Rocky Mountain Soap Co. She and her husband Cam nurtured the company from its days as a 300 square foot shop in Canmore to the now 13 retail stores and 16,000 square foot workshop in Canmore. Believing ‘what goes on the body, goes in the body,’ Rocky is on a mission to created small-batch products using simple, natural, and fresh ingredients.
Karina’s interest in natural beauty started when she was a young girl who loved smearing avocado on her face and putting egg in her hair. Now she gets to do the grown-up version of that every day.
Karina spends her time directing Rocky’s strategy, product development, and brand. Since their earliest days, she and Cam have focused on fostering a strong company culture that empowers people to ‘Give it a Go,’ reminds them to ‘Be Kind,’ and encourages ‘Positivitude.’
In recent years, the company has expanded its ‘Cleaner Bodies, Cleaner World’ commitment to include its built environments. Rocky’s Canmore workshop and recent store build and renovations have adhered to the highest standards of sustainable, responsible construction.
Karina balances running a rapidly growing company with raising three rapidly growing children. She maintains her sanity by taking advantage of having some of the best skiing, hiking, and biking in the world on her doorstep to keep her active and balanced.
Rocky Mountain Soap has been included in the Profit 100 and Alberta Ventures ‘Fastest Growing Companies.’ Karina has been honored as a female entrepreneur on the ‘W100’ list; a ‘Fierce Woman of Influence.’ She sits on the board for Rocky Mountain Ventures and is a current member and past board member of Entrepreneurs Organization (EO) Calgary. She is also completed Harvard Business School’s Owner/President Management Program (OPM).